Programme Philosophy and Objectives:

The BSc Business Administration, Marketing option, has been designed to provide extensive practical hands-on experience and theoretical knowledge of computer based business management systems. The programme will equip the graduate with a solid grounding in modern management theory and practice.

It also seeks to increase self-awareness and confidence, facilitate personal growth and development. It will equip students with improve decision-making skills, to enable them manage effectively marketing activities in global environment and enhance capacity to take on new roles and responsibilities. The graduate will also be well prepared to be self-starters, as well as entrepreneurs.

The program is designed to equip students with marketing skills and knowledge to formulate marketing plans and strategies to move the organization in which they will find themselves forward.

This program seeks to develop problem solving capacity in the graduates which will enable them operate effectively in all organizations where marketing activities are carried out. They will have the appropriate skills to become consultants in the marketing and advertising sectors.

The programme fits into the nation's manpower needs in that the graduate's skills may be applied in industry, commerce or Information Communication Technology (ICT) application to real life situation.  The programme also provides a foundation for graduate studies in areas such as Risk Management, Marketing Management and Management Information Systems. These are some of the areas we think the nation should give priority to, to accelerate its development agenda.

The programme also fits into the mission objectives of the institution in that it has been established to educate the people in a Christian environment, we believe that after graduating, they will be able to apply their knowledge for holistic socio-economic development in this nation.  Though similar courses are offered by some of the existing universities in this country, but the content of this course is more development oriented and would therefore offer a major contribution to the educational needs of our nation.

Admission Requirements

To qualify for the Programme, candidates must:

Level 100

• possess five credit passes at ‘O’ Level including English and Mathematics in Business/Arts subjects plus two/ three passes at ‘A’ Level excluding General Paper. Candidates with relevant GBCE and ABCE will also be considered.
• be SSSCE/WASSCE holder with passes in six subjects; three core subjects - English, Mathematics and Social Studies/Integrated Science, plus three Elective Subjects in Business/General Arts. SSSCE: aggregate 24 or better; grade E not accepted. WASSCE: Aggregate 36 or better; grades D7 and E8 not accepted.
• be mature candidate aged 25 years and above with at least two years relevant work experience and must have passed the    E. P. University College Placement Examinations.
• DBS (4 passes) with credit passes in English and Mathematics at SSSCE/WASSCE

Level 200

• Five Passes in Diploma in Business Studies (DBS) Pass in Higher National Diploma (HND), Part 1/ Level 1 of CIMA and CIM.

Level 300

• Relevant HND holders with 2nd Class Lower and better or must have other relevant Diplomas from recognized Universities/Institutions or possess relevant Professional Certificate eg. Part II/ Level II of CIMA or CIM.

Foreign Students
Foreign students with qualifications equivalent to those mentioned above will be considered for admission at the appropriate level.  However, applicants from Francophone and other non-English speaking countries must attach to their applications evidence of Proficiency in English. All foreign certificates shall be referred to National Accreditation Board for determination of equivalence.